Posting whenever there's a spare minute
A quick phone clip between jobs, a photo when it's quiet. Nothing planned, nothing scripted, and nothing that shows how good the work actually is.
Local Takeover spots open
Be the name your town trusts
before they even need you.
We create the strategy, plan your content, run your shoots and your local ads, and we can even post for you and chase up every lead. All you have to worry about is booking people in.
A quick call to check your area is still free. No pressure, no hard sell.
10xpipeline value
Mango EV
Mango EV
5xleads in 3 months
Bablo Homes
Bablo Homes
+578%profile visits in 3 weeks
The Injury Clinic
The Injury Clinic
Results from businesses we work with
The problem
Views don't pay the bills.
The right local people do.
Most local businesses don't have a quality problem. They have a visibility problem. The people who've used you already rate you. Everyone else nearby just hasn't seen enough of you yet, so they go with whoever they've seen most.
Ads that attract the wrong people
Discount-led ads fill a form with bargain hunters. Lots of leads on paper, very few people who actually book.
Nobody following up
Someone comments, follows or messages, and then hears nothing. The interest was there. The system wasn't.
"750k views. ZERO enquiries. Not even one. And then a video hits 900 views aimed at the right people and my phone buzzes."
Jay Hipkiss, on his own accountThe Local Takeover System
Everything it takes to own your area,
run for you.
Strategy, shoots, ads, follow-up and reporting, joined up and run by us every month. You stay focused on the work. We make sure your area keeps seeing it.
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Before we start
Know exactly who you're for
Before a camera comes out, we build three foundation documents with you: Who We Are, Who We Serve and The Strategy. Every script, shoot and ad comes from these, so nothing is guesswork.
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Every month
A month of content in one shoot day
One shoot day of 4 to 6 hours at your place of work, producing 8 reels and 20 stills. The shoot plan and scripts are written for you, and we coach you on camera until it feels easy.
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Local ads
Seen by the right people, nearby
We run Meta ads that only show to people near you who could realistically become customers. Month one builds a local audience, month two starts conversations, month three turns them into bookings.
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Follow-up
Every message answered in seconds, day or night
Most leads go cold because nobody replies quickly enough. We set up a smart assistant on your Instagram, Facebook and WhatsApp that replies to every message within seconds, in your tone of voice. It answers their questions, works out what they need, chases the ones who go quiet and books them straight into your diary.
- Replies 24/7, even at 11pm
- Sounds like you, not a robot
- Follows up people who go quiet
- Books them into your calendar
You wake up to booked appointments, not a pile of unread messages.
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Every month
Numbers you can actually read
A clear monthly report and a 45 minute strategy call. What went out, who saw it, what it cost, what came in, and what we're changing next month.
Results
Proven across every kind of local business
A physio clinic, a property company and an EV charging installer. Different customers, same system.
EV charging installer
10x
the pipeline they had before
From 5 leads a week to 70+ high quality enquiries a month.
"if you think what the pipeline could deliver, that's tenfold of what we were doing before."
Darren Manton, Managing Director
5x
the leads in just three months
So many that Niyi had to hire and train more sales staff to keep up.
Property investment
+578%
profile visits in the first three weeks
Then renewed for another three months.
Physio clinicIn their words
Want numbers like these in your area?
The work
Made for the people down the road
Every video has a job. Introduce you to locals, build trust, or get someone to book. Spin through a few.
Who you'll work with
I'm Jay. A video marketer, not a videographer.
I've had a video do close to a million views and make me £0. I've had one do 900 views and get my phone buzzing.
The difference was never the camera. It's who sees you, and how often.
When people in your area keep seeing you and your brand, with content that's genuinely good, they know, like and trust you before they even need you. So when they do need someone, choosing you feels obvious.
We handle
- 01Strategy
- 02Content planning
- 03Shoot days
- 04Local ads
- 05Posting
- 06Lead follow-up
You handle: booking people in.
Jay Hipkiss
The right fit
Who this works best for, and who it doesn't.
You'll get the most from this if...
- People love your business once they've used it, and you want more of them to find out
- Most of your customers come from within a drive of your door
- You'll show up on camera, even if the thought terrifies you right now
- You'll reply quickly when new enquiries land
- You want to see what your money is doing, every single month
Probably not the one for you if...
- You're choosing purely on who quotes lowest
- You'd rather have big view counts than the right customers
- You'd rather stay hidden behind the logo
- Nobody has time to answer the people who get in touch
- You need it all to pay off by next week
Your options
Pick your route. We'll help you choose.
Not sure which fits? That's exactly what the call is for.
Try us
One Off Content Shoot
A bank of professional content for your business, without signing up to anything ongoing.
- Scripts and a shoot plan written for you before the day
- Filmed at your business, with you and your team
- A batch of edited reels, ready to post
- Professional photos for your website, socials and ads
- One round of revisions to make sure you're completely happy
Content only
Content Partner
Fresh, planned content every month, so your page never goes quiet again.
- A planned and scripted shoot day every month
- New reels and photos landing every month
- A monthly catch-up on what's working
- We can post it for you too, as an optional extra
- No ads, so no area exclusivity
Our recommendation
Local Takeover System
The full system. We make you the go-to name in your area, then turn that attention into bookings.
- Everything in Content Partner
- 8 reels and 20 stills every month
- Three foundation documents before we start
- Local ads, set up and run for you
- Instant replies and follow-up on every enquiry, day and night
- Monthly report and 45 minute strategy call
- Ads exclusivity: one business per industry, per area
- Three month minimum, no auto-renewal
Spots limited · Ad spend paid direct to Meta from your own account. We recommend £15 to £30 a day.
Pricing depends on your area and what you need, so we'll go through it properly on the call.
Something different in mind?
Brand films, documentaries, event coverage and long form are all done as bespoke projects. Tell us what you're planning.
FAQ
The questions we get asked most
Will I have to appear on camera?
For the best results, yes. People buy from people, and local customers want to see who they'll be dealing with. Most clients are nervous at first. One of ours put it like this on his third shoot:
"The first shoot was horrendous, and I was so nervous, but here on shoot 3, it felt like a breeze, an absolute breeze. If you look at those videos from month 1, you wouldn't even know I was nervous. That's down to you and how you run things." Darren Manton, Mango EV
How soon will we see results?
Honestly, it depends. Technically, you'll see new followers and a brand-new local audience on your page within 48 hours of the first ad going live.
Content and marketing is a compound game. Some clients have had their busiest month in business after 30 days. Others start seeing seriously compounding results around month three, as more and more local people get to know you.
What does exclusivity actually mean?
On the Local Takeover System, we only run ads for one business per industry in each area. We won't run ads for two dentists in the same town aimed at the same people. Content-only clients don't get exclusivity, because nobody is competing for the same ad audience.
How much should I put into ads?
We recommend £15 to £30 a day, paid straight from your business account to Meta. That's separate from our fee, and you always see exactly where it goes.
Can I just have content, without ads?
Yes. That's what Content Partner and the One Off Content Shoot are for. You can move up to the full system later if you want to.
Can you post the content for me?
Posting, captions and scheduling are a separate add-on. Plenty of clients post themselves with the plan we give them. If you'd rather not think about it, ask about the add-on on the call.
How far do you travel?
We're based in Corby, Northamptonshire and film on location at your business. We work across the Midlands and further afield. Travel outside the local area is charged by the mile.
What happens on the call?
A relaxed chat. We look at where you are now, what you want more of, and whether one of the three routes makes sense. If it's not a fit, we'll tell you.
Three months from now
Same business. Two very different spring diaries.
Option one
You wait until things calm down
Your page looks the same as it does today. A competitor down the road started posting properly and running local ads, and the people who used to find you are finding them first.
Option two
You start this month
Three shoot days of content are out there. Locals recognise you before you've said a word, every enquiry gets answered in seconds, and new bookings land every week.
Local Takeover spots open
Someone in your area is about to become the name everyone trusts. Make it you.
Prefer email? info@jayhipkissmedia.com