/* ===========================================================
   Jay Hipkiss Media | Local Takeover System landing page
   Dark, cinematic. JHM red #C8102E. Inter Tight + Instrument Serif.
   =========================================================== */

:root{
  --bg:#0B0B0B;
  --bg-2:#101010;
  --ink:#F5F3EE;
  --ink-2:#D9D6CF;
  --muted:#9E9A93;
  --dim:#6B6862;
  --line:rgba(245,243,238,.09);
  --line-2:rgba(245,243,238,.16);
  --card:rgba(245,243,238,.035);
  --card-2:rgba(245,243,238,.06);
  --red:#C8102E;
  --red-deep:#9E0C24;
  --red-soft:rgba(200,16,46,.14);
  --red-glow:rgba(200,16,46,.34);
  --radius:16px;
  --radius-sm:8px;
  --wrap:1180px;
  --sans:"Inter Tight",system-ui,-apple-system,"Segoe UI",sans-serif;
  --serif:"Instrument Serif",Georgia,serif;
  --ease:cubic-bezier(.2,.7,.2,1);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;background:var(--bg);color:var(--ink-2);
  font:400 16px/1.6 var(--sans);
  -webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;
  overflow-x:hidden;
}
/* grid texture + grain over the whole page */
body::before{
  content:"";position:fixed;inset:0;z-index:-2;pointer-events:none;
  background-image:
    linear-gradient(rgba(245,243,238,.035) 1px,transparent 1px),
    linear-gradient(90deg,rgba(245,243,238,.035) 1px,transparent 1px);
  background-size:56px 56px;
  mask-image:radial-gradient(ellipse 90% 70% at 50% 30%,#000 30%,transparent 85%);
}
body::after{
  content:"";position:fixed;inset:0;z-index:100;pointer-events:none;opacity:.06;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
img{max-width:100%;display:block}
a{color:inherit}
strong{color:var(--ink);font-weight:600}
em{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.005em}
::selection{background:var(--red);color:#fff}
:focus-visible{outline:2px solid var(--red);outline-offset:3px;border-radius:4px}

.skip{position:absolute;left:-999px;top:8px;background:var(--red);color:#fff;padding:8px 14px;border-radius:6px;z-index:200}
.skip:focus{left:16px}

.wrap{width:100%;max-width:var(--wrap);margin:0 auto;padding:0 24px}
.wrap--narrow{max-width:820px}
@media (max-width:600px){.wrap{padding:0 16px}}

/* ---------- glows ---------- */
.glow{position:absolute;pointer-events:none;z-index:-1;filter:blur(20px)}
.glow--hero{inset:-220px -10% auto -10%;height:900px;
  background:
    radial-gradient(ellipse 45% 40% at 70% 38%,rgba(200,16,46,.30),transparent 70%),
    radial-gradient(ellipse 35% 30% at 20% 20%,rgba(200,16,46,.14),transparent 70%);}
.glow--mid{inset:10% -10% auto;height:70%;
  background:radial-gradient(ellipse 40% 45% at 50% 50%,rgba(200,16,46,.14),transparent 70%)}
.glow--low{inset:auto -10% 0;height:80%;
  background:radial-gradient(ellipse 45% 40% at 30% 70%,rgba(200,16,46,.12),transparent 70%)}
.glow--final{inset:0 -10%;
  background:radial-gradient(ellipse 50% 55% at 50% 55%,rgba(200,16,46,.32),transparent 72%)}

/* ---------- buttons ---------- */
.cta-pair{display:inline-flex;gap:4px;align-items:stretch}
.cta-pair--block{display:flex;width:100%}
.btn{
  display:inline-flex;align-items:center;justify-content:center;
  background:var(--red);color:#fff;text-decoration:none;
  font:600 12px/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;
  padding:15px 22px;border-radius:6px;border:1px solid rgba(255,255,255,.12);
  box-shadow:0 0 0 0 var(--red-glow),inset 0 1px 0 rgba(255,255,255,.18);
  transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .25s;
  white-space:nowrap;cursor:pointer;
}
.btn:hover{transform:translateY(-1px);box-shadow:0 10px 34px -8px var(--red-glow),inset 0 1px 0 rgba(255,255,255,.22)}
.btn--lg{padding:19px 30px;font-size:13px}
.btn--block{width:100%}
.btn--quiet{background:var(--card-2);border-color:var(--line-2);box-shadow:none;color:var(--ink)}
.btn--quiet:hover{background:var(--red);border-color:transparent}
.btn-arrow{
  display:inline-grid;place-items:center;width:46px;flex:none;
  background:var(--red-deep);border-radius:6px;border:1px solid rgba(255,255,255,.1);
  transition:transform .25s var(--ease),background .25s;
}
.btn-arrow svg{width:14px;height:14px;fill:none;stroke:#fff;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round;transition:transform .3s var(--ease)}
.btn-arrow--lg{width:56px}
.cta-pair:hover .btn-arrow{background:var(--red)}
.cta-pair:hover .btn-arrow svg{transform:translate(2px,-2px)}
.btn-ghost{
  display:inline-flex;align-items:center;gap:8px;color:var(--ink);text-decoration:none;
  font:500 14px/1 var(--sans);padding:16px 4px;border-bottom:1px solid var(--line-2);
  transition:border-color .25s,color .25s;
}
.btn-ghost:hover{border-color:var(--red)}
.btn-ghost::after{content:"→";transition:transform .25s var(--ease)}
.btn-ghost:hover::after{transform:translateX(3px)}

/* ---------- top bar ---------- */
.topbar{position:fixed;top:0;left:0;right:0;z-index:50;transition:background .3s,border-color .3s,backdrop-filter .3s;border-bottom:1px solid transparent}
.topbar.is-scrolled{background:rgba(11,11,11,.72);backdrop-filter:blur(14px) saturate(140%);-webkit-backdrop-filter:blur(14px) saturate(140%);border-color:var(--line)}
.topbar__inner{max-width:var(--wrap);margin:0 auto;padding:14px 24px;display:flex;align-items:center;gap:24px}
.topbar__logo img{height:30px;width:auto}
.topbar__nav{display:flex;gap:26px;margin-left:auto}
.topbar__nav a{color:var(--muted);text-decoration:none;font-size:14px;transition:color .2s}
.topbar__nav a:hover{color:var(--ink)}
.cta-pair--sm .btn{padding:12px 16px;font-size:11px}
.cta-pair--sm .btn-arrow{width:40px}
@media (max-width:900px){.topbar__nav{display:none}.topbar__inner .cta-pair{margin-left:auto}}
@media (max-width:600px){.topbar__inner{padding:12px 16px}.topbar__logo img{height:26px}}

/* ---------- shared type ---------- */
.section{position:relative;padding:120px 0}
@media (max-width:700px){.section{padding:84px 0}}
.eyebrow{display:flex;align-items:center;gap:12px;margin:0 0 18px;color:var(--muted);font:600 11px/1 var(--sans);letter-spacing:.22em;text-transform:uppercase}
.eyebrow::before{content:"";width:22px;height:2px;background:var(--red);border-radius:2px}
.h2{margin:0;color:var(--ink);font:600 clamp(32px,4.6vw,56px)/1.04 var(--sans);letter-spacing:-.035em;max-width:900px}
.h2 em{font-size:1.1em;letter-spacing:-.01em;color:var(--ink)}
.section__lede{max-width:640px;margin:22px 0 0;font-size:18px;color:var(--muted)}

/* ---------- badge ---------- */
.badge{display:inline-flex;align-items:center;gap:10px;margin:0 0 28px;padding:9px 16px 9px 12px;border:1px solid var(--line-2);border-radius:999px;background:rgba(245,243,238,.04);color:var(--ink-2);font:600 11px/1 var(--sans);letter-spacing:.16em;text-transform:uppercase}
.badge__dot{width:8px;height:8px;border-radius:50%;background:var(--red);box-shadow:0 0 0 0 var(--red-glow);animation:pulse 2s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(200,16,46,.7)}70%{box-shadow:0 0 0 10px rgba(200,16,46,0)}100%{box-shadow:0 0 0 0 rgba(200,16,46,0)}}

/* ---------- hero ---------- */
.hero{position:relative;padding:150px 0 90px;overflow:hidden}
.hero__grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;margin-top:8px}
.hero__title{margin:0;color:var(--ink);font:600 clamp(42px,6.4vw,92px)/.98 var(--sans);letter-spacing:-.045em}
.hero__title em{font-size:1.12em;letter-spacing:-.015em}
.rotator{display:inline-block;position:relative}
.rotator em{display:inline-block;position:relative;transition:opacity .35s var(--ease),transform .35s var(--ease),filter .35s}
.rotator em::after{content:"";position:absolute;left:2%;right:2%;bottom:.04em;height:3px;border-radius:3px;background:var(--red);box-shadow:0 0 18px var(--red-glow)}
.rotator em.is-out{opacity:0;transform:translateY(-.25em);filter:blur(6px)}
.rotator em.is-in{opacity:0;transform:translateY(.25em);filter:blur(6px)}
.hero__lede{max-width:540px;margin:0;font-size:18px;color:var(--muted)}
.hero__ctas{display:flex;flex-wrap:wrap;align-items:center;gap:18px 28px;margin-top:34px}
.hero__note{margin:14px 0 0;font-size:13px;color:var(--dim)}
.hero__by{display:flex;align-items:center;gap:20px;margin-top:44px;padding-top:28px;border-top:1px solid var(--line)}
.hero__avatar{width:44px;height:44px;border-radius:50%;object-fit:cover;object-position:50% 22%;border:1px solid var(--line-2);flex:none}
.hero__stats{display:grid;grid-template-columns:repeat(3,auto);gap:28px}
.stat b{display:block;color:var(--ink);font:600 26px/1 var(--sans);letter-spacing:-.03em;font-variant-numeric:tabular-nums}
.stat span{display:block;margin-top:7px;font-size:11px;line-height:1.35;color:var(--muted);text-transform:uppercase;letter-spacing:.08em}
.stat i{font-style:normal;color:var(--dim)}

/* hero visual: three reels inside a viewfinder */
.hero__visual{position:relative;height:560px}
.viewfinder{position:absolute;inset:0 4% 0 4%}
.vf{position:absolute;width:30px;height:30px;border-color:var(--ink);border-style:solid;border-width:0;opacity:.85}
.vf--tl{top:0;left:0;border-top-width:2px;border-left-width:2px}
.vf--tr{top:0;right:0;border-top-width:2px;border-right-width:2px}
.vf--bl{bottom:0;left:0;border-bottom-width:2px;border-left-width:2px}
.vf--br{bottom:0;right:0;border-bottom-width:2px;border-right-width:2px}
.rec{position:absolute;top:14px;right:44px;display:flex;align-items:center;gap:7px;font:600 11px/1 var(--sans);letter-spacing:.18em;color:var(--ink)}
.rec i{width:8px;height:8px;border-radius:50%;background:var(--red);animation:blink 1.2s steps(2,start) infinite}
@keyframes blink{to{visibility:hidden}}
.phone{position:absolute;margin:0;width:200px;aspect-ratio:9/16;border-radius:22px;overflow:hidden;border:1px solid var(--line-2);background:#000;box-shadow:0 40px 80px -30px rgba(0,0,0,.9),0 0 0 6px rgba(245,243,238,.03)}
.phone img{width:100%;height:100%;object-fit:cover}
.phone::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 55%,rgba(0,0,0,.75))}
.phone figcaption{position:absolute;left:12px;bottom:12px;z-index:1;font-size:12px;color:var(--ink-2)}
.phone figcaption b{display:block;font-size:20px;color:#fff;letter-spacing:-.02em}
.phone--c{left:50%;top:50%;width:230px;transform:translate(-50%,-50%);z-index:3;animation:float 7s ease-in-out infinite}
.phone--l{left:6%;top:50%;transform:translate(0,-46%) rotate(-7deg);z-index:2;opacity:.82;animation:floatL 8s ease-in-out infinite}
.phone--r{right:6%;top:50%;transform:translate(0,-54%) rotate(7deg);z-index:2;opacity:.82;animation:floatR 9s ease-in-out infinite}
@keyframes float{50%{transform:translate(-50%,-53%)}}
@keyframes floatL{50%{transform:translate(0,-49%) rotate(-6deg)}}
@keyframes floatR{50%{transform:translate(0,-51%) rotate(6deg)}}
.float-card{position:absolute;left:0;bottom:42px;z-index:4;display:flex;flex-direction:column;gap:4px;padding:12px 16px;border-radius:12px;background:rgba(20,20,20,.86);border:1px solid var(--line-2);backdrop-filter:blur(10px);box-shadow:0 20px 40px -20px #000;animation:pop 6s var(--ease) infinite}
.float-card__label{font:600 10px/1 var(--sans);letter-spacing:.18em;text-transform:uppercase;color:var(--red)}
.float-card__text{font-size:14px;color:var(--ink)}
@keyframes pop{0%,8%{opacity:0;transform:translateY(10px)}14%,80%{opacity:1;transform:none}90%,100%{opacity:0;transform:translateY(-6px)}}

@media (max-width:980px){
  .hero{padding-top:120px}
  .hero__grid{grid-template-columns:1fr;gap:40px;margin-top:30px}
  .hero__visual{height:460px;max-width:520px;width:100%;margin:0 auto}
  .phone{width:160px}.phone--c{width:190px}
}
@media (max-width:600px){
  .hero__title{font-size:clamp(38px,11vw,52px)}
  .hero__lede{font-size:16px}
  .hero__ctas{flex-direction:column;align-items:stretch;gap:12px}
  .hero__ctas .cta-pair{display:flex}
  .hero__ctas .btn{flex:1}
  .hero__ctas .btn-ghost{justify-content:center}
  .hero__by{align-items:flex-start;flex-direction:column;gap:16px}
  .hero__stats{grid-template-columns:repeat(3,1fr);gap:14px;width:100%}
  .stat b{font-size:21px}
  .stat span{font-size:10px}
  .hero__visual{height:380px}
  .phone{width:128px;border-radius:16px}.phone--c{width:156px}
  .phone figcaption b{font-size:16px}
  .float-card{bottom:16px}
}

/* ---------- marquee ---------- */
.marquee{position:relative;padding:26px 0 30px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:rgba(245,243,238,.015);overflow:hidden}
.marquee__label{margin:0 0 18px;text-align:center;color:var(--dim);font:600 10px/1 var(--sans);letter-spacing:.24em;text-transform:uppercase}
.marquee__track{display:flex;width:max-content;animation:scroll 60s linear infinite}
.marquee:hover .marquee__track{animation-play-state:paused}
.marquee::before,.marquee::after{content:"";position:absolute;top:0;bottom:0;width:120px;z-index:2;pointer-events:none}
.marquee::before{left:0;background:linear-gradient(90deg,var(--bg),transparent)}
.marquee::after{right:0;background:linear-gradient(-90deg,var(--bg),transparent)}
.mq{display:flex;align-items:baseline;gap:12px;padding:0 34px;white-space:nowrap;position:relative}
.mq::after{content:"//";position:absolute;right:-8px;color:var(--dim);font-size:13px}
.mq b{color:var(--ink);font:600 24px/1 var(--sans);letter-spacing:-.03em}
.mq span{color:var(--muted);font-size:14px}
.mq i{font-style:normal;color:var(--ink-2);font-weight:500;font-size:14px}
@keyframes scroll{to{transform:translateX(-50%)}}

/* ---------- problem ---------- */
.problem__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:56px}
.pcard{padding:28px;border-radius:var(--radius);border:1px solid var(--line);background:linear-gradient(180deg,var(--card-2),var(--card));transition:transform .35s var(--ease),border-color .35s}
.pcard:hover{transform:translateY(-4px);border-color:var(--line-2)}
.pcard__num{font:500 13px/1 var(--sans);color:var(--red);letter-spacing:.1em}
.pcard h3{margin:18px 0 10px;color:var(--ink);font:600 21px/1.2 var(--sans);letter-spacing:-.02em}
.pcard p{margin:0;color:var(--muted);font-size:15px}
.pull{margin:56px 0 0;padding:34px 36px;border-left:2px solid var(--red);background:linear-gradient(90deg,var(--red-soft),transparent 70%);border-radius:0 var(--radius) var(--radius) 0}
.pull blockquote{margin:0;color:var(--ink);font:400 clamp(22px,2.6vw,32px)/1.25 var(--serif);font-style:italic}
.pull figcaption{display:flex;align-items:center;gap:12px;margin-top:20px;color:var(--muted);font-size:13px}
.pull figcaption img{width:36px;height:36px;border-radius:50%;object-fit:cover;object-position:50% 20%}
@media (max-width:860px){.problem__grid{grid-template-columns:1fr}.pull{padding:26px 22px}}

/* ---------- system steps ---------- */
.system{overflow:hidden}
.steps{list-style:none;margin:64px 0 0;padding:0;display:grid;gap:22px;counter-reset:step}
.step{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center;padding:36px;border-radius:20px;border:1px solid var(--line);background:linear-gradient(180deg,rgba(245,243,238,.045),rgba(245,243,238,.012));counter-increment:step}
.step:nth-child(even) .step__copy{order:2}
.step__tag{display:flex;align-items:center;gap:10px;margin:0 0 14px;color:var(--muted);font:600 11px/1 var(--sans);letter-spacing:.2em;text-transform:uppercase}
.step__tag::before{content:counter(step,decimal-leading-zero);color:var(--red);letter-spacing:.06em}
.step h3{margin:0 0 14px;color:var(--ink);font:600 clamp(26px,3vw,36px)/1.08 var(--sans);letter-spacing:-.03em}
.step h3 em{font-size:1.1em}
.step p{margin:0;color:var(--muted);font-size:16px;max-width:460px}
.step__art{position:relative;height:260px;border-radius:14px;border:1px solid var(--line);background:radial-gradient(ellipse at 50% 120%,rgba(200,16,46,.22),transparent 60%),#0E0E0E;overflow:hidden}
@media (max-width:860px){
  .step{grid-template-columns:1fr;gap:26px;padding:24px}
  .step:nth-child(even) .step__copy{order:0}
  .step__art{height:220px}
}

/* art: docs */
.art-docs .doc{position:absolute;width:44%;height:66%;padding:16px;border-radius:10px;background:#161616;border:1px solid var(--line-2);box-shadow:0 20px 40px -16px #000;display:flex;flex-direction:column;gap:9px;transition:transform .8s var(--ease)}
.art-docs .doc b{color:var(--ink);font:600 12px/1.2 var(--sans);margin-bottom:6px}
.art-docs .doc i{display:block;height:6px;border-radius:3px;background:rgba(245,243,238,.12)}
.art-docs .doc i:nth-child(3){width:80%}.art-docs .doc i:nth-child(4){width:60%}
.art-docs .doc--1{left:8%;top:22%;transform:rotate(-8deg)}
.art-docs .doc--2{left:28%;top:16%;transform:rotate(-1deg);z-index:2}
.art-docs .doc--3{left:48%;top:20%;transform:rotate(6deg);z-index:3;border-color:rgba(200,16,46,.6)}
.art-docs .doc--3 b{color:#fff}
.in .art-docs .doc--1{transform:rotate(-10deg) translateX(-6px)}
.in .art-docs .doc--3{transform:rotate(8deg) translateX(6px)}

/* art: shoot viewfinder */
.art-shoot{display:grid;place-items:center;background:
  radial-gradient(ellipse at 50% 120%,rgba(200,16,46,.2),transparent 60%),
  linear-gradient(135deg,#1a1a1a,#0c0c0c)}
.vfx{position:relative;width:78%;height:72%}
.vfx .vf{width:24px;height:24px}
.vfx .rec{top:10px;right:36px}
.vfx__tc{position:absolute;left:14px;bottom:12px;font:500 11px/1 ui-monospace,Menlo,monospace;color:var(--ink-2);letter-spacing:.08em}
.vfx__focus{position:absolute;left:50%;top:50%;width:64px;height:44px;transform:translate(-50%,-50%);border:1.5px solid var(--red);border-radius:4px;animation:focus 3s var(--ease) infinite}
@keyframes focus{0%,100%{width:64px;height:44px;opacity:1}45%{width:78px;height:54px;opacity:.6}55%{width:60px;height:40px;opacity:1}}

/* art: radar */
.art-radar{display:grid;place-items:center}
.art-radar .ring{position:absolute;left:50%;top:50%;border-radius:50%;border:1px solid rgba(245,243,238,.14);transform:translate(-50%,-50%)}
.art-radar .r1{width:80px;height:80px;border-color:rgba(200,16,46,.6)}
.art-radar .r2{width:160px;height:160px}
.art-radar .r3{width:240px;height:240px}
.art-radar .pin{position:absolute;left:50%;top:50%;width:14px;height:14px;border-radius:50%;background:var(--red);transform:translate(-50%,-50%);box-shadow:0 0 0 8px rgba(200,16,46,.18),0 0 30px var(--red-glow)}
.art-radar .pin::after{content:"";position:absolute;inset:-6px;border-radius:50%;border:1px solid var(--red);animation:ripple 2.6s var(--ease) infinite}
@keyframes ripple{from{transform:scale(1);opacity:.9}to{transform:scale(9);opacity:0}}
.art-radar .dot{position:absolute;width:7px;height:7px;border-radius:50%;background:var(--ink);opacity:.25;transition:opacity .5s,background .5s,box-shadow .5s}
.d1{left:38%;top:30%}.d2{left:60%;top:36%}.d3{left:42%;top:64%}.d4{left:66%;top:60%}.d5{left:28%;top:52%}.d6{left:72%;top:24%}
.in .art-radar .dot{opacity:1}
.in .art-radar .d1,.in .art-radar .d3,.in .art-radar .d4{background:var(--red);box-shadow:0 0 12px var(--red-glow)}
.art-radar .d1{transition-delay:.4s}.art-radar .d2{transition-delay:.6s}.art-radar .d3{transition-delay:.8s}.art-radar .d4{transition-delay:1s}.art-radar .d5{transition-delay:1.2s}.art-radar .d6{transition-delay:1.4s}

/* art: chat */
.art-chat{display:flex;flex-direction:column;justify-content:center;gap:10px;padding:22px 26px}
.bubble{max-width:74%;padding:10px 14px;border-radius:16px;font-size:13px;line-height:1.35;opacity:0;transform:translateY(8px);transition:opacity .5s var(--ease),transform .5s var(--ease)}
.bubble--in{align-self:flex-start;background:#1d1d1d;color:var(--ink-2);border:1px solid var(--line);border-bottom-left-radius:4px}
.bubble--out{align-self:flex-end;background:var(--red);color:#fff;border-bottom-right-radius:4px}
.in .bubble{opacity:1;transform:none}
.bubble:nth-child(2){transition-delay:.5s}.bubble:nth-child(3){transition-delay:1s}.bubble:nth-child(4){transition-delay:1.5s}

/* art: bars */
.art-bars{display:flex;flex-direction:column;justify-content:flex-end;padding:28px 30px 20px}
.bars{flex:1;display:flex;align-items:flex-end;gap:10px}
.bars span{flex:1;height:0;border-radius:6px 6px 2px 2px;background:linear-gradient(180deg,rgba(245,243,238,.28),rgba(245,243,238,.08));transition:height 1.1s var(--ease)}
.bars span.hi{background:linear-gradient(180deg,var(--red),rgba(200,16,46,.35));box-shadow:0 0 24px var(--red-glow)}
.in .bars span{height:var(--h)}
.bars span:nth-child(2){transition-delay:.06s}.bars span:nth-child(3){transition-delay:.12s}.bars span:nth-child(4){transition-delay:.18s}.bars span:nth-child(5){transition-delay:.24s}.bars span:nth-child(6){transition-delay:.3s}.bars span:nth-child(7){transition-delay:.36s}.bars span:nth-child(8){transition-delay:.42s}
.bars__legend{display:flex;justify-content:space-between;margin-top:10px;color:var(--dim);font-size:11px;letter-spacing:.12em;text-transform:uppercase}

/* exclusivity */
.exclusive{display:flex;gap:22px;align-items:flex-start;margin-top:28px;padding:30px;border-radius:20px;border:1px solid rgba(200,16,46,.45);background:linear-gradient(135deg,rgba(200,16,46,.16),rgba(200,16,46,.03) 60%)}
.exclusive__icon{flex:none;display:grid;place-items:center;width:52px;height:52px;border-radius:14px;background:var(--red);box-shadow:0 10px 30px -10px var(--red-glow)}
.exclusive__icon svg{width:26px;height:26px;fill:none;stroke:#fff;stroke-width:1.7;stroke-linejoin:round;stroke-linecap:round}
.exclusive h3{margin:0 0 8px;color:var(--ink);font:600 22px/1.2 var(--sans);letter-spacing:-.02em}
.exclusive p{margin:0;color:var(--ink-2);max-width:720px}
@media (max-width:600px){.exclusive{flex-direction:column;padding:24px}}

/* ---------- results / cases ---------- */
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:56px}
.case{position:relative;display:flex;flex-direction:column;padding:32px;border-radius:20px;border:1px solid var(--line);background:linear-gradient(180deg,rgba(245,243,238,.05),rgba(245,243,238,.015));transition:transform .4s var(--ease),border-color .4s}
.case:hover{transform:translateY(-4px);border-color:var(--line-2)}
.case__head{display:flex;align-items:center;gap:12px;min-height:34px;margin-bottom:34px}
.case__logo{width:auto;max-width:170px;filter:brightness(0) invert(1);opacity:.9;margin-right:auto}
.tag{display:inline-flex;padding:6px 10px;border-radius:999px;border:1px solid var(--line-2);color:var(--muted);font:600 10px/1 var(--sans);letter-spacing:.12em;text-transform:uppercase}
.case__big{margin:0;color:var(--ink);font:600 clamp(56px,6vw,84px)/.9 var(--sans);letter-spacing:-.05em;font-variant-numeric:tabular-nums}
.case__label{margin:14px 0 0;color:var(--ink);font:500 18px/1.3 var(--sans);letter-spacing:-.01em}
.case__sub{margin:10px 0 0;color:var(--muted);font-size:15px}
.case__tag{align-self:flex-start;margin-top:auto;transform:translateY(0)}
.case:not(.case--feature) .case__sub{margin-bottom:28px}
.case--feature{grid-column:1/-1;padding:40px;border-color:rgba(200,16,46,.4);background:
  radial-gradient(ellipse 60% 100% at 0% 100%,rgba(200,16,46,.2),transparent 60%),
  linear-gradient(180deg,rgba(245,243,238,.05),rgba(245,243,238,.015))}
.case--feature .case__big{font-size:clamp(88px,11vw,160px)}
.case--feature .case__label{font-size:22px}
.case__main{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:end}
.case__quote{margin:0;padding-left:28px;border-left:2px solid var(--red)}
.case__quote p{margin:0 0 14px;color:var(--ink);font:400 clamp(24px,2.4vw,32px)/1.25 var(--serif);font-style:italic}
.case__quote cite{font:500 12px/1.3 var(--sans);font-style:normal;color:var(--muted);letter-spacing:.04em}
@media (max-width:960px){
  .cases{grid-template-columns:1fr}
  .case__main{grid-template-columns:1fr;gap:28px}
}
@media (max-width:600px){
  .case,.case--feature{padding:24px}
  .case__head{margin-bottom:24px}
  .case__quote{padding-left:18px}
}
.mid-cta{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:18px;margin-top:28px;padding:24px 28px;border-radius:16px;border:1px solid var(--line);background:var(--card)}
.mid-cta p{margin:0;color:var(--ink);font:600 20px/1.2 var(--sans);letter-spacing:-.02em}

/* ---------- work / reels ---------- */
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:34px}
.chip{appearance:none;cursor:pointer;padding:10px 16px;border-radius:999px;border:1px solid var(--line-2);background:transparent;color:var(--muted);font:500 13px/1 var(--sans);transition:all .25s var(--ease)}
.chip:hover{color:var(--ink);border-color:var(--ink-2)}
.chip.is-on{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.reels{display:grid;grid-template-columns:repeat(6,1fr);gap:14px;margin-top:26px}
.reel{position:relative;display:block;aspect-ratio:9/16;border-radius:14px;overflow:hidden;border:1px solid var(--line);background:#000;text-decoration:none;transition:transform .4s var(--ease),border-color .4s,opacity .3s}
.reel img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.reel::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.35),transparent 30%,transparent 50%,rgba(0,0,0,.85))}
.reel:hover{transform:translateY(-4px);border-color:var(--line-2)}
.reel:hover img{transform:scale(1.05)}
.reel__views{position:absolute;left:10px;bottom:30px;z-index:1;color:#fff;font:600 19px/1 var(--sans);letter-spacing:-.02em}
.reel__client{position:absolute;left:10px;right:10px;bottom:11px;z-index:1;color:var(--ink-2);font-size:11px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.reel__play{position:absolute;top:10px;right:10px;z-index:1;width:28px;height:28px;border-radius:50%;display:grid;place-items:center;background:rgba(0,0,0,.45);border:1px solid rgba(255,255,255,.25);backdrop-filter:blur(6px)}
.reel__play svg{width:10px;height:10px;fill:#fff;margin-left:2px}
.reel.is-top{border-color:rgba(200,16,46,.55)}
.reel.is-top .reel__views{color:#fff}
.reel.is-top::before{content:"Top reel";position:absolute;top:10px;left:10px;z-index:1;padding:5px 8px;border-radius:6px;background:var(--red);color:#fff;font:600 9px/1 var(--sans);letter-spacing:.14em;text-transform:uppercase}
.reel.is-hidden{display:none}
@media (max-width:1000px){.reels{grid-template-columns:repeat(4,1fr)}}
@media (max-width:640px){.reels{grid-template-columns:repeat(2,1fr);gap:10px}}

/* ---------- wall of words ---------- */
.wall{overflow:hidden}
.wall__grid{columns:3 300px;column-gap:16px;margin-top:52px}
.word{break-inside:avoid;margin:0 0 16px;padding:24px;border-radius:16px;border:1px solid var(--line);background:linear-gradient(180deg,var(--card-2),var(--card));transition:border-color .3s,transform .4s var(--ease)}
.word:hover{border-color:var(--line-2);transform:translateY(-3px)}
.word p{margin:0 0 16px;color:var(--ink);font:400 21px/1.3 var(--serif);font-style:italic}
.word footer{display:flex;align-items:center;gap:10px}
.word footer span{display:grid;place-items:center;flex:none;width:30px;height:30px;border-radius:50%;background:var(--red-soft);border:1px solid rgba(200,16,46,.45);color:var(--ink);font:600 12px/1 var(--sans)}
.word footer div{font-size:12px;line-height:1.35;color:var(--muted)}
.word footer b{display:block;color:var(--ink-2);font-weight:600}

/* ---------- founder ---------- */
.founder__grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:72px;align-items:center}
.founder__photo{position:relative;margin:0;padding:18px}
.founder__photo img{width:100%;aspect-ratio:3/4;object-fit:cover;object-position:50% 70%;border-radius:12px;filter:contrast(1.05)}
.founder__photo .vf{width:34px;height:34px}
.founder__text p{margin:0 0 18px;font-size:17px;color:var(--muted)}
.founder__text p:first-child{color:var(--ink-2);font-size:19px}
.founder__text{margin-top:26px}
.founder__facts{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:30px}
.founder__facts div{padding:16px;border-radius:12px;border:1px solid var(--line);background:var(--card)}
.founder__facts b{display:block;color:var(--ink);font:600 22px/1 var(--sans);letter-spacing:-.03em}
.founder__facts span{display:block;margin-top:8px;font-size:12px;line-height:1.35;color:var(--muted)}
.founder__sig{margin:28px 0 0;color:var(--ink);font:400 34px/1 var(--serif);font-style:italic}
@media (max-width:900px){.founder__grid{grid-template-columns:1fr;gap:36px}.founder__photo{max-width:420px}}
@media (max-width:600px){.founder__facts{grid-template-columns:1fr}.founder__text p:first-child{font-size:17px}}

/* ---------- fit ---------- */
.fit__grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:48px}
.fit__col{padding:30px;border-radius:20px;border:1px solid var(--line);background:var(--card)}
.fit__col--yes{border-color:rgba(200,16,46,.35);background:linear-gradient(180deg,rgba(200,16,46,.09),rgba(245,243,238,.015))}
.fit__col h3{margin:0 0 18px;color:var(--ink);font:600 20px/1.2 var(--sans)}
.fit__col ul{list-style:none;margin:0;padding:0;display:grid;gap:14px}
.fit__col li{position:relative;padding-left:32px;color:var(--ink-2);font-size:16px}
.fit__col li::before{content:"";position:absolute;left:0;top:2px;width:20px;height:20px;border-radius:50%}
.fit__col--yes li::before{background:var(--red)}
.fit__col--yes li::after{content:"";position:absolute;left:7px;top:6px;width:5px;height:9px;border:solid #fff;border-width:0 1.8px 1.8px 0;transform:rotate(45deg)}
.fit__col--no li{color:var(--muted)}
.fit__col--no li::before{border:1px solid var(--line-2)}
.fit__col--no li::after{content:"×";position:absolute;left:0;top:1px;width:20px;text-align:center;line-height:20px;color:var(--dim);font-size:15px}
@media (max-width:800px){.fit__grid{grid-template-columns:1fr}.fit__col{padding:24px}}

/* ---------- tiers ---------- */
.tiers{display:grid;grid-template-columns:1fr 1fr 1.15fr;gap:16px;margin-top:56px;align-items:stretch}
.tier{display:flex;flex-direction:column;padding:30px;border-radius:20px;border:1px solid var(--line);background:linear-gradient(180deg,var(--card-2),var(--card));transition:transform .4s var(--ease),border-color .4s}
.tier:hover{transform:translateY(-4px);border-color:var(--line-2)}
.tier__label{margin:0 0 14px;color:var(--muted);font:600 10px/1 var(--sans);letter-spacing:.2em;text-transform:uppercase}
.tier__label--red{display:inline-flex;align-self:flex-start;padding:7px 10px;border-radius:6px;background:var(--red);color:#fff}
.tier h3{margin:0 0 10px;color:var(--ink);font:600 26px/1.1 var(--sans);letter-spacing:-.03em}
.tier__desc{margin:0 0 22px;color:var(--muted);font-size:15px}
.ticks{list-style:none;margin:0 0 26px;padding:20px 0 0;border-top:1px solid var(--line);display:grid;gap:12px;flex:1;align-content:start}
.ticks li{position:relative;padding-left:26px;font-size:14.5px;color:var(--ink-2);line-height:1.45}
.ticks li::before{content:"";position:absolute;left:0;top:5px;width:12px;height:7px;border:solid var(--red);border-width:0 0 1.8px 1.8px;transform:rotate(-45deg)}
.tier--hero{position:relative;border-color:rgba(200,16,46,.55);background:
  radial-gradient(ellipse 80% 50% at 50% 0%,rgba(200,16,46,.22),transparent 70%),
  linear-gradient(180deg,rgba(245,243,238,.06),rgba(245,243,238,.02));
  box-shadow:0 40px 90px -40px rgba(200,16,46,.45)}
.tier__foot{margin:14px 0 0;color:var(--dim);font-size:12px;line-height:1.5}
.tier__foot span{color:var(--ink-2);font-weight:600}
.ways__note{margin:26px 0 0;text-align:center;color:var(--muted);font-size:14px}
.bespoke{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:20px;margin-top:22px;padding:26px 30px;border-radius:16px;border:1px dashed var(--line-2)}
.bespoke h3{margin:0 0 6px;color:var(--ink);font:600 19px/1.2 var(--sans)}
.bespoke p{margin:0;color:var(--muted);font-size:15px;max-width:620px}
@media (max-width:1000px){.tiers{grid-template-columns:1fr;max-width:560px;margin-left:auto;margin-right:auto}.tier--hero{order:-1}}
@media (max-width:600px){.tier,.bespoke{padding:24px}}

/* ---------- faq ---------- */
.faq__list{margin-top:44px;border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:24px 0;color:var(--ink);font:500 18px/1.35 var(--sans);transition:color .2s}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";flex:none;width:28px;height:28px;border-radius:50%;border:1px solid var(--line-2);background:
  linear-gradient(var(--ink),var(--ink)) center/10px 1.5px no-repeat,
  linear-gradient(var(--ink),var(--ink)) center/1.5px 10px no-repeat;transition:transform .3s var(--ease),background-color .3s}
.faq details[open] summary::after{transform:rotate(45deg);background-color:var(--red);border-color:var(--red)}
.faq summary:hover{color:#fff}
.faq details > div{padding:0 48px 24px 0;color:var(--muted);font-size:16px;animation:faq .4s var(--ease)}
.faq details p{margin:0 0 12px}
.faq blockquote{margin:14px 0 0;padding:16px 20px;border-left:2px solid var(--red);background:var(--red-soft);border-radius:0 10px 10px 0;color:var(--ink);font:400 19px/1.35 var(--serif);font-style:italic}
.faq blockquote cite{display:block;margin-top:8px;font:500 12px/1 var(--sans);font-style:normal;color:var(--muted)}
@keyframes faq{from{opacity:0;transform:translateY(-6px)}to{opacity:1;transform:none}}
@media (max-width:600px){.faq summary{font-size:16px;padding:20px 0}.faq details > div{padding-right:0}}

/* ---------- final ---------- */
.final{overflow:hidden;padding:150px 0 160px;text-align:center}
.final__inner{display:flex;flex-direction:column;align-items:center}
.final__title{margin:0;max-width:960px;color:var(--ink);font:600 clamp(34px,5.4vw,68px)/1.02 var(--sans);letter-spacing:-.04em}
.final__title em{display:block;margin-top:.12em;font-size:1.12em}
.final__ctas{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:18px 28px;margin-top:42px}
.final__note{margin:22px 0 0;color:var(--dim);font-size:14px}
.final__note a{color:var(--ink-2)}
@media (max-width:600px){
  .final{padding:100px 0 120px}
  .final__ctas{flex-direction:column;align-items:stretch;width:100%}
  .final__ctas .cta-pair{display:flex}.final__ctas .btn{flex:1}
  .final__ctas .btn-ghost{justify-content:center}
}

/* ---------- footer ---------- */
.footer{padding:44px 0 120px;border-top:1px solid var(--line)}
.footer__grid{display:grid;grid-template-columns:1fr auto;gap:22px 40px;align-items:start}
.footer img{height:28px;width:auto;margin-bottom:12px}
.footer p{margin:0;color:var(--dim);font-size:14px}
.footer__links{display:flex;flex-direction:column;gap:8px;text-align:right}
.footer__links a{color:var(--muted);text-decoration:none;font-size:14px}
.footer__links a:hover{color:var(--ink)}
.footer__legal{grid-column:1/-1;padding-top:22px;border-top:1px solid var(--line);font-size:12px!important}
@media (max-width:600px){.footer__grid{grid-template-columns:1fr}.footer__links{text-align:left}}

/* ---------- mobile dock ---------- */
.dock{position:fixed;left:12px;right:12px;bottom:12px;z-index:60;display:none;align-items:center;justify-content:space-between;gap:12px;padding:10px 10px 10px 16px;border-radius:14px;background:rgba(18,18,18,.88);border:1px solid var(--line-2);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);box-shadow:0 20px 40px -10px #000;transform:translateY(140%);transition:transform .45s var(--ease)}
.dock__spots{color:var(--ink-2);font-size:12px;line-height:1.3}
.dock.is-on{transform:none}
@media (max-width:700px){.dock{display:flex}}

/* ---------- reveal ---------- */
.js .reveal{opacity:0;transform:translateY(22px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.js .reveal.in{opacity:1;transform:none}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important;scroll-behavior:auto!important}
  .js .reveal{opacity:1;transform:none}
  .marquee__track{animation:none}
}

/* ---------- mobile tidy ---------- */
@media (max-width:600px){
  .topbar .cta-pair--sm .btn-arrow{display:none}
  .topbar .cta-pair--sm .btn{padding:11px 14px;letter-spacing:.1em}
  .badge{font-size:10px;letter-spacing:.1em;padding:8px 12px 8px 10px}
}

/* keep decorative glows from widening the page on phones */
html,body{overflow-x:clip}
.section,.hero,.ways{overflow-x:clip}

/* =========================================================
   v2 additions (25 Oct 2026)
   ========================================================= */

/* ---------- hero: focus-pull headline ---------- */
.hero__title{position:relative}
.fw{display:inline-block;transition:filter .55s var(--ease),opacity .55s var(--ease)}
.focusing .fw{filter:blur(9px);opacity:.28}
.focusing .fw.sharp{filter:none;opacity:1}
.focusbox{position:absolute;left:0;top:0;width:0;height:0;pointer-events:none;opacity:0;
  transition:transform .3s var(--ease),width .3s var(--ease),height .3s var(--ease),opacity .4s}
.focusbox.on{opacity:1}
.focusbox i{position:absolute;width:14px;height:14px;border:solid var(--ink);border-width:0;transition:border-color .3s}
.focusbox i:nth-child(1){left:-8px;top:-6px;border-top-width:2px;border-left-width:2px}
.focusbox i:nth-child(2){right:-8px;top:-6px;border-top-width:2px;border-right-width:2px}
.focusbox i:nth-child(3){left:-8px;bottom:-6px;border-bottom-width:2px;border-left-width:2px}
.focusbox i:nth-child(4){right:-8px;bottom:-6px;border-bottom-width:2px;border-right-width:2px}
.focusbox b{position:absolute;right:-8px;top:-26px;font:600 10px/1 var(--sans);letter-spacing:.18em;color:var(--red);opacity:0;transition:opacity .3s;white-space:nowrap}
.focusbox.locked i{border-color:var(--red)}
.focusbox.locked b{opacity:1}
.hero__title em{position:relative}
.hero__title.done em::after{content:"";position:absolute;left:0;right:0;bottom:.02em;height:3px;border-radius:3px;background:var(--red);box-shadow:0 0 18px var(--red-glow);transform-origin:left;animation:underline .9s var(--ease) forwards}
@keyframes underline{from{transform:scaleX(0)}to{transform:scaleX(1)}}

/* hero phone captions as labels */
.phone figcaption{font-size:11px;color:var(--ink-2);letter-spacing:.04em}
.phone figcaption b{font-size:15px;margin-bottom:2px}

/* ---------- follow-up step ---------- */
.perks{list-style:none;margin:18px 0 0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:8px 16px;max-width:460px}
.perks li{position:relative;padding-left:20px;color:var(--ink-2);font-size:14px;line-height:1.4}
.perks li::before{content:"";position:absolute;left:0;top:6px;width:8px;height:8px;border-radius:50%;background:var(--red);box-shadow:0 0 10px var(--red-glow)}
.step__note{margin-top:16px!important;color:var(--ink)!important;font-weight:500}
@media (max-width:600px){.perks{grid-template-columns:1fr}}
.art-chat{gap:8px;padding:18px 22px}
.chat-time{align-self:center;color:var(--dim);font:600 10px/1 var(--sans);letter-spacing:.16em;margin-bottom:2px}
.bubble--lead{align-self:flex-start;background:#1d1d1d;color:var(--ink-2);border:1px solid var(--line);border-bottom-left-radius:4px}
.bubble--bot{align-self:flex-end;background:var(--red);color:#fff;border-bottom-right-radius:4px}
.art-chat .bubble{font-size:12.5px;max-width:78%}
.art-chat .bubble:nth-child(2){transition-delay:.2s}.art-chat .bubble:nth-child(3){transition-delay:.8s}.art-chat .bubble:nth-child(4){transition-delay:1.4s}.art-chat .bubble:nth-child(5){transition-delay:2s}
.chat-booked{align-self:flex-end;margin-top:4px;padding:6px 10px;border-radius:999px;border:1px solid rgba(200,16,46,.6);background:var(--red-soft);color:var(--ink);font:600 11px/1 var(--sans);letter-spacing:.06em;opacity:0;transform:scale(.9);transition:opacity .5s var(--ease) 2.6s,transform .5s var(--ease) 2.6s}
.in .chat-booked{opacity:1;transform:none}

/* ---------- results: two cards under the feature ---------- */
.cases{grid-template-columns:repeat(2,1fr)}
@media (max-width:960px){.cases{grid-template-columns:1fr}}

/* ---------- testimonials ---------- */
.words__title{margin:64px 0 0;color:var(--muted);font:600 11px/1 var(--sans);letter-spacing:.22em;text-transform:uppercase}
.words{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:16px;margin-top:20px}
.words .word{margin:0}
.word p{font-size:23px}
.word__tag{display:inline-block;margin-bottom:14px;padding:5px 9px;border-radius:6px;background:var(--red-soft);border:1px solid rgba(200,16,46,.45);color:var(--ink);font:600 9px/1 var(--sans);letter-spacing:.16em;text-transform:uppercase}

/* ---------- video carousel ---------- */
.cf{position:relative;margin-top:44px;user-select:none;-webkit-user-select:none}
.cf__stage{position:relative;height:520px;perspective:1400px;touch-action:pan-y;overflow:hidden}
.cf__card{position:absolute;left:50%;top:20px;width:270px;aspect-ratio:9/16;margin-left:-135px;border-radius:20px;overflow:hidden;border:1px solid var(--line-2);background:#000;
  transition:transform .7s var(--ease),opacity .7s var(--ease),filter .7s var(--ease),box-shadow .7s;will-change:transform;cursor:pointer;
  box-shadow:0 40px 80px -30px rgba(0,0,0,.95)}
.cf__card img{width:100%;height:100%;object-fit:cover;pointer-events:none}
.cf__card::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 60%,rgba(0,0,0,.7))}
.cf__card.is-active{border-color:rgba(200,16,46,.7);box-shadow:0 50px 100px -30px rgba(0,0,0,.95),0 0 60px -10px var(--red-glow)}
.cf__card .reel__play{opacity:0;transition:opacity .4s}
.cf__card.is-active .reel__play{opacity:1;width:46px;height:46px;top:50%;left:50%;right:auto;transform:translate(-50%,-50%);background:rgba(200,16,46,.85);border-color:rgba(255,255,255,.4)}
.cf__card.is-active .reel__play svg{width:14px;height:14px}
.cf__bar{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:20px;margin-top:10px}
.cf__meta{min-height:96px}
.cf__type{margin:0 0 8px;color:var(--red);font:600 11px/1 var(--sans);letter-spacing:.2em;text-transform:uppercase}
.cf__title{margin:0;color:var(--ink);font:400 clamp(24px,2.6vw,32px)/1.2 var(--serif);font-style:italic;max-width:620px}
.cf__client{margin:8px 0 0;color:var(--muted);font-size:14px}
.cf__nav{display:flex;align-items:center;gap:10px}
.cf__watch{margin-right:12px}
.cf__btn{appearance:none;display:grid;place-items:center;width:48px;height:48px;border-radius:50%;border:1px solid var(--line-2);background:rgba(245,243,238,.04);cursor:pointer;transition:background .25s,border-color .25s}
.cf__btn:hover{background:var(--red);border-color:var(--red)}
.cf__btn svg{width:16px;height:16px;fill:none;stroke:var(--ink);stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
@media (max-width:700px){
  .cf__stage{height:400px}
  .cf__card{width:200px;margin-left:-100px;border-radius:16px}
  .cf__bar{flex-direction:column;align-items:flex-start}
  .cf__nav{width:100%}
  .cf__watch{margin-right:auto}
}

/* ---------- founder ---------- */
.founder__lead{color:var(--ink)!important;font:400 clamp(22px,2.2vw,28px)/1.3 var(--serif)!important;font-style:italic!important}
.founder__text p{max-width:560px}
.handled{margin-top:28px;padding:24px;border-radius:16px;border:1px solid var(--line);background:var(--card)}
.handled__label{margin:0 0 14px;color:var(--muted);font:600 11px/1 var(--sans);letter-spacing:.2em;text-transform:uppercase}
.handled__list{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.handled__list li{display:flex;align-items:center;gap:10px;padding:12px 14px;border-radius:10px;background:rgba(245,243,238,.04);border:1px solid var(--line);color:var(--ink);font-weight:500;font-size:15px}
.handled__list span{color:var(--red);font-size:11px;font-weight:600;letter-spacing:.08em}
.handled__you{margin:16px 0 0;padding-top:16px;border-top:1px solid var(--line);color:var(--ink-2);font-size:16px}
.handled__you b{color:var(--red);font-weight:600}
@media (max-width:600px){.handled__list{grid-template-columns:1fr 1fr}}

/* ---------- two paths ---------- */
.paths__grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:48px}
.path{padding:32px;border-radius:20px;border:1px solid var(--line);background:var(--card)}
.path__label{margin:0 0 14px;color:var(--dim);font:600 10px/1 var(--sans);letter-spacing:.2em;text-transform:uppercase}
.path h3{margin:0 0 12px;color:var(--ink);font:600 24px/1.15 var(--sans);letter-spacing:-.02em}
.path p{margin:0;color:var(--muted);font-size:16px}
.path--wait{opacity:.75}
.path--wait h3{color:var(--ink-2)}
.path--go{border-color:rgba(200,16,46,.55);background:linear-gradient(160deg,rgba(200,16,46,.18),rgba(200,16,46,.03) 60%)}
.path--go .path__label{color:var(--red)}
.path--go p{color:var(--ink-2)}
@media (max-width:800px){.paths__grid{grid-template-columns:1fr}.path{padding:24px}}
.cf__meta{transition:opacity .35s var(--ease)}
/* underline that follows the italic line across wraps */
.hero__title.done em::after{content:none}
.hero__title em{text-decoration:underline;text-decoration-thickness:3px;text-underline-offset:.14em;text-decoration-color:transparent;transition:text-decoration-color .8s var(--ease)}
.hero__title.done em{text-decoration-color:var(--red)}
.hero__title.done .fw{display:inline}
@media (min-width:900px){.words{grid-template-columns:1fr 1fr}}
.cases{grid-template-columns:repeat(3,1fr)}
@media (max-width:960px){.cases{grid-template-columns:1fr}}